A photo should be felt, not just seen. The difference between a staged smile and a belly laugh. Between a pose and a feeling.

Here's the secret: most people take terrible photos because they're tense. Stiff shoulders, weird smile, trying too hard. My job is to make that impossible. A bit of chat, a well-timed wind-up, and people stop performing. That's when the good stuff happens.

I'm not hovering in the corner being artistic. I'm in the room, part of the energy, catching the moments that actually matter. The chaos and the calm. The big stuff and the blink-and-you-miss-it stuff.

Trusted by BBC Sports Personality of the Year, UN-Habitat, high-octane music industry events, world-class performers, global organisations, and local legends.

When the moment matters, I don't miss.